content strategy & planning
content strategy & planning
content strategy & planning



We build your content plan around SEO goals, giving you clarity on what to create, when to publish and how to grow visibility.
Creating content without a clear strategy is like posting in the dark. We help you define a plan that aligns with how patients search and what Google rewards. From keyword clustering to content types and timing, we turn your SEO goals into a structured plan that works for your clinic and builds long term traffic.



How We Deliver It
How We Deliver It
Research keywords based on patient intent and local relevance
Research keywords based on patient intent and local relevance
Analyse top competitors and find content gaps
Analyse top competitors and find content gaps
Group keywords into strategic clusters for your site
Group keywords into strategic clusters for your site
Recommend blog and page topics with suggested formats
Recommend blog and page topics with suggested formats
Build a monthly calendar for publishing and promotion
Build a monthly calendar for publishing and promotion
what we cover
Keyword research aligned with your location and services
Competitive content gap analysis
Page and blog topic ideas with search volume data
Strategic content roadmap


Homepage and main service pages
Contact, about, and location pages
Booking integration and lead capture forms
Clean visual layout with space and flow
SEO ready foundation and structure
what we cover




what you can expect
Clarity on what content will move the needle
A focused plan tailored to your clinic goals
Smarter, more targeted use of time and budget
Long term SEO growth through content with purpose
WHAT YOU CAN EXPECT
A modern and trustworthy website that represents your practice
Higher engagement and more conversions from new visitors
Clearer messaging and stronger user journey
A platform that supports ongoing marketing campaigns


FREQUENTLY ASKED QUESTION
Will you also write the content?
How long does the strategy cover?
Can this work with my existing blog?
How do you know what patients are searching for?
Does this help with Google rankings?
Will you also write the content?
How long does the strategy cover?
Can this work with my existing blog?
How do you know what patients are searching for?
Does this help with Google rankings?
Will you also write the content?
How long does the strategy cover?
Can this work with my existing blog?
How do you know what patients are searching for?
Does this help with Google rankings?
Need content that ranks and brings in better traffic?
Let’s build a content strategy that makes every word count.

128 City Road,
London EX1V2NX,
United Kingdom
+447490003580
hello@webshft.com
Copyright © 2025 Web Shift Technologies Ltd. All Rights Reserved
Need content that ranks and brings in better traffic?
Let’s build a content strategy that makes every word count.

128 City Road,
London EX1V2NX,
United Kingdom
+447490003580
hello@webshft.com
Copyright © 2025 Web Shift Technologies Ltd. All Rights Reserved
Need content that ranks and brings in better traffic?
Let’s build a content strategy that makes every word count.

128 City Road,
London EX1V2NX,
United Kingdom
+447490003580
hello@webshft.com
Copyright © 2025 Web Shift Technologies Ltd. All Rights Reserved