content strategy & planning
content strategy & planning
content strategy & planning



We build your content plan around SEO goals, giving you clarity on what to create, when to publish and how to grow visibility.
Creating content without a clear strategy is like posting in the dark. We help you define a plan that aligns with how patients search and what Google rewards. From keyword clustering to content types and timing, we turn your SEO goals into a structured plan that works for your clinic and builds long term traffic.



How We Deliver It
How We Deliver It
Research keywords based on patient intent and local relevance
Research keywords based on patient intent and local relevance
Identify content gaps and missed ranking opportunities
Identify content gaps and missed ranking opportunities
Plan a structured content calendar for three to six months
Plan a structured content calendar for three to six months
Recommend titles, topics and page types
Recommend titles, topics and page types
Prioritise based on intent, opportunity and competition
Prioritise based on intent, opportunity and competition
what we cover
Local and service based blog topics
Content ideas mapped to the patient journey
Suggestions for landing pages, FAQs and support content
Keyword themes with search intent


Homepage and main service pages
Contact, about, and location pages
Booking integration and lead capture forms
Clean visual layout with space and flow
SEO ready foundation and structure
what we cover




what you can expect
A clear plan that shows what to create and why
More visibility for long tail and local searches
Stronger support for service page rankings
Higher quality traffic that converts better
WHAT YOU CAN EXPECT
A modern and trustworthy website that represents your practice
Higher engagement and more conversions from new visitors
Clearer messaging and stronger user journey
A platform that supports ongoing marketing campaigns


FREQUENTLY ASKED QUESTION
Will you also write the content?
How long does the strategy cover?
Can this work with my existing blog?
How do you know what patients are searching for?
Does this help with Google rankings?
Will you also write the content?
How long does the strategy cover?
Can this work with my existing blog?
How do you know what patients are searching for?
Does this help with Google rankings?
Will you also write the content?
How long does the strategy cover?
Can this work with my existing blog?
How do you know what patients are searching for?
Does this help with Google rankings?
Need content that ranks and brings in better traffic?
Let’s build a smarter, simpler growth system tailored to your practice. We’ll show you exactly how it works, no pressure, no sales tactics.

128 City Road,
London EX1V2NX,
United Kingdom
+447490003580
hello@webshft.com
Copyright © 2025 Web Shift Technologies Ltd. All Rights Reserved
Need content that ranks and brings in better traffic?
Let’s build a smarter, simpler growth system tailored to your practice. We’ll show you exactly how it works, no pressure, no sales tactics.

128 City Road,
London EX1V2NX,
United Kingdom
+447490003580
hello@webshft.com
Copyright © 2025 Web Shift Technologies Ltd. All Rights Reserved
Need content that ranks and brings in better traffic?
Let’s build a smarter, simpler growth system tailored to your practice. We’ll show you exactly how it works, no pressure, no sales tactics.

128 City Road,
London EX1V2NX,
United Kingdom
+447490003580
hello@webshft.com
Copyright © 2025 Web Shift Technologies Ltd. All Rights Reserved